Yahoo’s brand new WordPress plugin is being shown the finger by bloggers

Yahoo very recently announced the beta release of their new Yahoo shortcuts plugin for WordPress.

This I got to know of via shoemoney’s rather scathing review of it and of various WordPress personalities.

Jeremy Shoemaker’s blog is a joy to read because he isn’t a suckass uptight wannabe pseudo intellectual blogger who spends 90% of his day kissing the asses of his online buddies and the other 10% trying to sound all intellectual by using obscure words that have most people either reaching for a dictionary or clicking the back button.. This I see too much of in the South African Blogosphere. Pretentiousness. It’s a creeping disease amongst the weak and spineless. Don’t go there. Be yourself. Be normal. FFS!

The Shoemoney blog was listed by Adii as a must read for Web 2.0 professionals, whatever the hell that is. I’m just an ordinary blogger. Web 2.0 is just yet another meaningless buzzword, although not the worst. The most pretentious and most inane phrase I’ve heard in connection with bloggers is "New Media Evangelist".

What the fuck is a new media evangelist!? Do these people go around knocking on doors asking if they can pray with you for your web shite, that it may be saved?

"Let WordPress In! Let Him In! Oh Mighty Laawd, let WordPress In!"

I think I’ll take a hot cup of cocoa with a gaggle of Mormons anyday over that bullshit.

Now cunning Yahoo has dumped this oh so impressive plugin on the WordPress blogging community obviously with the hope of getting rave reviews and… the reverse has happened.


Because they’re pulling moves, and their ulterior motives are so blatant, that it has led to many bloggers taking offence. So far, most of them seem to be American bloggers. I just bet the many obsequious South African bloggers are already laying out their prayer mats so they can get down on their knees to kiss Yahoo butt come Tuesday.

Yahoo enlisted one of WordPress’ famous developers, Alex King, to write their Yahoo shortcuts plugin. He has done a pretty good job for Yahoo. I’ve installed the beta release on this blog, and I’ve used it to add pictures to many of my blog posts, including many older posts in my archives.

That is the one feature that HAS received the thumbs up from most bloggers. The plugin does an excellent job of integrating flickr into WordPress so that one can find a suitable image which is hosted on flickr, and insert it into your blog post without much fuss at all.

It is what the rest of the plugin does that is not so kosher. Yahoo analyses your post for keywords and then automatically links them to various Yahoo resources, many of which appear to be commercial in nature, WITHOUT REMUNERATING THE BLOGGER.

They’re offering a T-shirt to anyone who installs the plugin. And you have to be resident in the United States. They must be insane. Yahoo’s plugin effectively inserts text link adverts into the blog post without paying the blogger. Sure, you can remove them, but what the fuck was Yahoo thinking?

Yahoo must own an enormous pair of BRASS BALLS to risk offending bloggers like this. They’re already down in the search game – I mean, I like NEVER use Yahoo to search for anything. Yahoo is so stupid. What is it that most bloggers want most of all?

MONEY from their blogs.

Google understood this and gave bloggers Google adsense adverts. It has not been smooth sailing for them. Google has alienated many bloggers with their harsh policies around alleged click fraud. So there is an opportunity for someone to step in and save the day for bloggers by giving them a cool new blog toy that helps them make some money from their writing.

Instead Yahoo has come in and low-balled bloggers with their "free plugin" and offer of a T-shirt, but no money.


Or go home.

Don’t try and take advantage of us. Show some respect for bloggers. We put in a heck of a lot of hard work, spilling our sweat and blood and tears into our writing, and many of us would like to get something tangible back from that.

So, still no white knight for bloggers has appeared on the horizon. But surely, some day one will come for us? Surely?


  1. says

    I cannot help but wonder how much WordPress has made from this. The plugin itself is full of bugs, maybe that is because it is a beta version or maybe it is just because Yahoo has something to do with it. I have to agree, Yahoo sucks!